OUR WORK
Premier Properties
Premier Properties & Development is a seasoned real estate development firm based in New Jersey, specializing in luxury apartments, active adult communities, and single-family homes. With nearly four decades of experience, they’re known for building communities that emphasize quality, value, and long-term livability.
PROJECT OVERVIEW
Premier Properties partnered with Elite Marketing to modernize their digital presence and improve lead generation for upcoming residential developments. With competition rising and buyer behavior shifting online, they needed to better connect with potential tenants and homeowners in a crowded market.
Our mission was to create a digital experience that matched the sophistication of their properties and translated online interest into qualified inquiries and on-site visits.
CHALLENGES & CONSTRAINTS
- Outdated Web Experience: Their website lacked visual appeal and functionality, making it difficult for users to explore listings or schedule tours.
- Low Organic Visibility: Despite a strong offline presence, their brand was hard to find online due to minimal SEO optimization.
- No Lead Nurturing Pipeline: Without automated email or SMS follow-ups, many potential leads went cold after first contact.
- Underperforming Social Media: Content was sporadic, and ads lacked audience targeting, resulting in poor engagement.
PROJECTS SOLUTION
Understanding that real estate leads require nurturing and trust, we developed a strategy tailored to the homebuyer journey:
- Website Redesign for Real Estate Engagement: Built a modern, mobile-optimized site with interactive property listings, virtual tours, and simple contact forms to convert interest into action.
- Local SEO Optimization: Focused on geographic keywords and community-specific pages (e.g., “luxury rentals in Somerset County”) to boost discoverability among local home seekers.
- Targeted Social Media Campaigns: Ran geo-targeted ads highlighting new developments, amenities, and limited-time offers to attract both renters and buyers.
- Design Support: Created print-ready brochures and branded visuals for both digital and offline campaigns to maintain a consistent identity across touchpoints.
- Email & SMS Automation: Implemented lead capture forms with follow-up sequences tailored to property type and buyer intent.
300%
Increase in lead generation
Project Name
Premier Properties & Development
Category
Properties
Clients
Jane Smith
Date
15 Dec,2023
Duration
8 Month
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Working with Elite Marketing has been an absolute game-changer. From day one, their team impressed me with their professionalism, creativity, and deep understanding of modern marketing strategies. They didn’t just offer cookie-cutter solutions — they took the time to understand my brand and goals, and then crafted a custom strategy that delivered real, measurable results.
Thanks to their work, I saw a significant boost in engagement, leads, and overall brand visibility. What sets them apart is not just their expertise, but their commitment to staying ahead of the trends and truly caring about the success of their clients.
Evey Wilkins
Local Guide
Elite Marketing Group exceeded our expectations with their excellent communication, providing regular progress updates and clear explanations on their Digital Marketing strategies, making us feel well-informed throughout the project.
Their attentive approach helped to ease any concerns we had about our Social Media Marketing efforts, ultimately resulting in a successful campaign.
DREAM DEALER
Local Guide
We were delighted with the exceptional results achieved through the expertise of Elite Marketing Group’s digital marketing specialists, who proved to be skilled in crafting effective targeting strategies and innovative solutions.
Delilah E
Richmond, VA
We at Cowart Construction, LLC highly recommend Meg & Elite Marketing to anyone looking to increase their customer base! Working with Meg was a positive and rewarding experience. She is strategic and creative with her marketing and her wealth of knowledge is amazing.
We are extremely happy with her management of our digital marketing and appreciative for the extra tips and advice. If you’re looking for help managing your digital media, look no further than Elite Marketing!
Josh Cowart
Richmond, VA
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